AI visibility audit
AI visibility audits for businesses in Belfast, Glasgow and Liverpool
Find out whether ChatGPT, Google’s AI Overviews and Perplexity can find your business, understand what you do and describe it accurately. We check nine areas, score each out of 10 and tell you in plain English what to fix first.
“They have even got me ranking in AI prompts which we have already had leads /clients from.” Matthew Lewis, five star Google review. Read our Google reviews
How AI search is changing what customers see
More searches now end with an AI-written answer that names a handful of businesses. These figures come from independent sources and are measured in different ways, so treat them as direction rather than a forecast.
AI answers sit above the links
BrightEdge, which tracks searches across nine industries, found Google AI Overviews on about 48% of the queries it tracks in February 2026, up from about 30% a year earlier.
Fewer people click through
In Pew Research Center’s study of US Google users in March 2025, people clicked a normal search result on 8% of visits when an AI summary appeared, against 15% when one did not.
Each AI tool finds sources its own way
Google’s AI features draw on pages in Google Search. ChatGPT search uses OpenAI’s OAI-SearchBot, Perplexity uses PerplexityBot and Microsoft’s Copilot Search in Bing cites its sources. Being visible in one does not guarantee the others.
Sources: Google, OpenAI, Perplexity, Microsoft
What we check in an AI visibility audit
Nine areas that affect whether AI tools can find your business, trust it and describe it accurately. Each one is scored out of 10.
AI crawler access
Whether the crawlers behind Google Search, ChatGPT search and Perplexity can reach your pages, and that nothing in robots.txt or your hosting blocks them by mistake.
Structured data
Whether the schema on your key pages is accurate, matches what visitors see and describes your business, services and contact details clearly.
Entity and contact consistency
Whether your business name, address and phone number match across your website, Google Business Profile and directories.
Factual accuracy and trust
Whether prices, services, locations and claims on your site are current and consistent, because AI tools repeat what they find.
Answer-ready content
Whether your pages answer the questions customers ask in clear, quotable sentences, rather than burying the answers in long paragraphs.
Authorship and expertise
Whether your content shows who is behind it and why they know the subject, through author details, credentials and real examples of your work.
Content depth
Whether you cover your services and topics in enough depth to be a useful source, and where the gaps are.
Off-site citations
Where your business is mentioned elsewhere, such as directories, review sites and industry sites, and how consistent those mentions are.
Local and geographic signals
Whether your website, profiles and schema make it clear which towns and cities you serve.
What you get
A branded report scored out of 10
Each of the nine areas is scored out of 10, with an overall score, written in plain English.
What is wrong and what to fix
For every area: what is wrong, what needs fixing and the benefit of fixing it, so you can act on it yourself or with us.
Quick wins and next steps
A short list of quick wins, then a phased plan for the bigger fixes, in the order we would tackle them.
AI visibility builds on SEO. Google says there are no extra requirements to appear in its AI features beyond being indexed and eligible to show a snippet, so strong SEO foundations come first. If SEO is the bigger gap for your business, we will tell you.
No one can guarantee an AI recommendation. AI tools choose their sources in their own way and change often. The audit shows what is in your control and what to fix first.
“I have now began working with them on SEO and already ranking on the 1st page for some key words and now we are undertaking PPC with them. They have even got me ranking in AI prompts which we have already had leads /clients from.”
Matthew Lewis
Five star Google review
“Stephen and the team now have our online shop getting sales from AI. I don’t know how they’ve done it, but it’s brilliant.”
William Tinsley, J&W Novelty Toys & Bucket Hats
Client feedback
AI visibility audits in Belfast, Glasgow and Liverpool
We audit businesses in all three cities and across the rest of the UK. Audits run online, so you do not need to meet us in person.
Belfast
For businesses in Belfast and across Northern Ireland, including whether your Google Business Profile and local listings agree with your website.
Glasgow
Our registered office is in Glasgow. We audit businesses across the city and the rest of Scotland.
Liverpool
For businesses in Liverpool and across the North West, whether you serve one area or customers across the UK.
How the audit works
There is no obligation to work with us afterwards.
1
Send us your website
Tell us your website address, your main services and the areas you cover.
2
We run the checks
We test the nine areas on your live site and look at how AI tools currently describe your business.
3
You get the report
A branded report scored out of 10, with what is wrong, what needs fixing and the benefit of fixing it.
4
Decide what to do next
Fix the issues yourself using the report, or ask us to quote for the work.
Questions about AI visibility audits
What is an AI visibility audit?
A check of how easily AI search tools such as ChatGPT, Google’s AI Overviews and Perplexity can find, understand and accurately describe your business, scored across nine areas.
Is this the same as SEO?
No, but they overlap. SEO helps you rank in search results. AI visibility is about whether AI tools can find, trust and accurately describe your business. Google says there are no extra requirements for its AI features beyond normal search eligibility, so AI visibility builds on SEO rather than replacing it.
Can you guarantee ChatGPT will recommend my business?
No. Nobody can. AI tools choose their sources in their own way and change often. The audit shows what is in your control, such as crawler access, accurate information and clear answers, and what to fix first.
Which AI tools do you look at?
We focus on the tools most people use to search: Google’s AI Overviews and AI Mode, ChatGPT, Perplexity and Microsoft Copilot.
Will adding schema or an llms.txt file get me into AI answers?
Not on its own. Google says no special schema or AI text files are needed for its AI features. Accurate structured data still helps search engines understand your pages, which is why we check it.
How long does the audit take?
We typically turn your audit around within 24 hours of receiving your website details.
Is it really free?
Yes. There is no catch and no obligation to work with us afterwards.
Do you only work with businesses in Belfast, Glasgow and Liverpool?
No. Belfast, Glasgow and Liverpool are the cities we focus on, and audits run online, so we work with businesses across the UK. Our registered office is in Glasgow.
Request your free AI visibility audit
Tell us your website address, your main services and the areas you cover. We will run the audit and send you the report. There is no obligation.
Want SEO help as well? Say so in the form and we will cover it when we reply.