Is ChatGPT Recommending You, or the Business Down the Road?
Nearly half of all Google searches now return an AI generated answer before anyone sees a single website link. If your site isn’t built for AI to read, trust and quote, you are already losing work you will never know you lost. Get a free AI Visibility Audit and find out where you stand.
The Search Engine Changed,
and Nobody Sent You the Memo
For twenty years, ranking on Google meant fighting for one of ten blue links and hoping someone clicked yours. That world is going. When people search now, Google’s AI Overviews, ChatGPT and Perplexity often just answer the question outright, and name a business while they do it.
That business isn’t always the best one. More often, it’s simply the one whose website is structured in a way AI can read, trust and quote. Industry tracking from BrightEdge put AI generated answers on roughly half of all Google searches by early 2026, a sharp rise on the year before. Different studies measure it differently, but every single one points the same direction: fewer clicks, more AI answers, and a smaller window for your business to be seen at all.
The old game was ranking higher than your competitor. The new game is being the one AI chooses to mention by name. Miss that, and your ranking position barely matters.
What This Actually Costs You
Here’s the uncomfortable part. When AI hands someone an answer, most people don’t click through to check it. They take the name they were given and move on. If that name isn’t yours, you don’t get a low ranking or page two. You get nothing. No visit, no form fill, no missed call to chase up. You simply never existed in that customer’s decision, and you will never see it on any report.
Multiply that across every “best [trade] near me” or “who should I use for [service]” question your customers are quietly typing into ChatGPT this week, and the size of the problem starts to come into focus. Your competitor isn’t necessarily better than you. They might just be easier for a machine to recommend, and right now that’s the only difference that matters.
What We Check in an AI Visibility Audit
We built our AI Visibility Audit around nine areas that decide whether AI tools can find your business, trust it and quote it accurately. Same straightforward scoring approach we use on every audit we run, marked out of 10, written up in plain English.
AI Crawler Access
Can the bots behind ChatGPT, Perplexity and Google's AI actually reach your pages, or are you accidentally blocking them in robots.txt.
Structured Data
Does your site speak schema, the language AI tools use to understand what your business actually does.
Entity & Contact Consistency
Does your business name, address and phone number match everywhere AI might find them.
Factual Accuracy & Trust
Is the information about your business correct, current and backed by something AI can verify.
Answer Ready Content
Can AI lift a clean, accurate answer straight from your pages, or does it have to guess.
Authorship & Expertise
Does your content show real expertise behind it, or could it have been written by anyone about anything.
Content Depth
Do you actually cover your subject in enough depth to be useful, or just skim the surface.
Off-Site Citations
Are other sites, directories and reviews mentioning you in a way AI picks up on.
Local & Geographic Signals
Does AI know exactly where you operate and who you serve.
What You Get
A fully branded audit report, scored out of 10 across all nine areas, written so you can actually act on it. We tell you what’s wrong, what needs fixed, and what fixing it is worth to you. No padding, no jargon dressed up to sound clever. It’s free, because we’d rather show you the problem than spend a meeting describing it.
We're Not Guessing About Your City
We’re not a faceless agency running the same template everywhere. We have people on the ground in Belfast, Glasgow and Liverpool, and we know what AI tools are currently saying about businesses in each of those cities. See how this applies where you actually operate:
Frequently Asked Questions
Related, but different. Traditional SEO gets you ranked. AI visibility gets you cited and recommended inside the answer itself, often before anyone clicks a single link.
We typically turn your audit around within 24 hours of receiving your website details.
Yes. No catch, no obligation to work with us afterwards. We'd rather you see the gap clearly than take our word for it.
Those are our three home cities. We work with businesses across the UK, but we understand these three markets better than anyone parachuting in with a generic template.
Every Day You Wait
Every day you wait is another day AI tools are quietly answering questions about your industry, with or without you in the room. Find out what they’re actually saying about you.