Google Ads management
Google Ads management in Belfast, Glasgow and Liverpool
We set up and run Google Ads campaigns for businesses that want more enquiries and sales from people already searching for what they offer. Management starts at £275 a month on a rolling monthly basis, with no setup fee. Your ad budget is paid directly to Google, from an account in your name.
★★★★★ “I have now began working with them on SEO and already ranking on the 1st page for some key words and now we are undertaking PPC with them.” Matthew Lewis, five star Google review. Read our Google reviews
Google Ads management packages
Choose a package by how much you plan to spend on ads each month. Every package includes the same setup, conversion tracking, weekly optimisation and monthly reporting. Your ad budget is separate and is paid directly to Google.
Standard
£275 a month per website
For ad budgets up to £2,500 a month
A sensible starting point for local businesses and smaller campaigns.
- Search, Display and remarketing campaigns
- Conversion tracking set up
- Ads written for your business
- Weekly optimisation
- Monthly report
Plus
£399 a month per website
For ad budgets up to £10,000 a month
For growing businesses with a larger monthly ad budget.
- Search, Display and remarketing campaigns
- Conversion tracking set up
- Ads written for your business
- Weekly optimisation
- Monthly report
Enterprise
£649 a month per website
For ad budgets up to £25,000 a month
For larger campaigns and higher monthly ad budgets.
- Search, Display and remarketing campaigns
- Conversion tracking set up
- Ads written for your business
- Weekly optimisation
- Monthly report
Your ad budget is separate. The package price is our management fee. What you spend on clicks is charged by Google to the payment method on your own Google Ads account.
Rolling monthly, no setup fee. There is no fixed term.
Is Google Ads right for your business?
Google Ads works best when people are already searching for what you sell. It is worth checking the fit before you spend money.
Usually a good fit
- People search on Google for your product or service
- You can take on more enquiries or orders
- Your website gives people a clear way to call, enquire or buy
- You can commit a monthly budget for long enough to learn what works
Worth fixing first
- Your website is slow, dated or hard to use on a phone
- Enquiries are not answered quickly
- Very few people search for what you offer yet
- The budget is too small to compete in your area
If your website is the weak point, website design may be the better first step. If you want traffic that keeps coming without paying per click, look at SEO.
What is included in every package
Account review and setup
If you already advertise, we review the account first. We then set up or restructure campaigns around the services and areas you want more work in.
Keywords and negative keywords
We research the searches your customers use and block irrelevant ones, so your budget goes on people looking for what you sell.
Ads written for your business
We write the ads and try different versions over time to find the wording that brings more enquiries.
Display and remarketing
Ads on other websites, including ads shown to people who have visited your site and left without getting in touch.
Conversion tracking
We set up tracking for the actions that matter, such as form enquiries, phone calls or online sales, so you can see what the ads produce, not just clicks.
Weekly optimisation and monthly reports
We adjust bids, budgets, keywords, locations and ad schedules every week, and report each month on spend, clicks, enquiries and cost per enquiry.
How we work together
What we manage
- Campaign setup and structure
- Keywords, ads and targeting
- Bids, budgets and ad schedules
- Conversion tracking
- Weekly optimisation
- Monthly reporting
What you provide
- Access to your Google Ads account, or we help you create one in your name
- Your monthly ad budget, paid directly to Google
- Your services, prices, areas and the customers you want
- Access to your website so tracking can be added
- Quick follow-up on enquiries, and feedback on lead quality
How results are measured. We track enquiries and sales, not just clicks, and report cost per enquiry so you can judge the return on your spend.
What affects results. Your offer, budget, competition, website and how quickly enquiries are followed up all make a difference. If one of them is holding a campaign back, we will tell you.
Google Ads for businesses in Belfast, Glasgow and Liverpool
We manage campaigns for businesses in all three cities and across the UK. Campaigns are run online, so you do not need to meet us in person.
Belfast
Campaigns targeted to Belfast and Northern Ireland, from a single town to the whole region, with ads written for local searches.
Glasgow
Our registered office is in Glasgow. We run campaigns for businesses across the city and the rest of Scotland.
Liverpool
Campaigns for businesses in Liverpool, the Wirral and the North West, targeted to the areas you actually serve.
We also run campaigns for businesses in Edinburgh: Google Ads management in Edinburgh.
Already getting visitors who leave without enquiring? See our remarketing and retargeting campaigns.
How it works
From the first conversation to your first monthly report.
1
Tell us about your business
Your services, the areas you cover, your budget and what a good enquiry looks like. If you already advertise, we review your account.
2
Agree the package
We recommend a package based on your monthly ad budget and explain what we will set up. No setup fee and no fixed term.
3
Set up and launch
We set up conversion tracking, build or restructure the campaigns and put them live.
4
Optimise and report
We adjust the campaigns every week and send a monthly report on spend, clicks, enquiries and cost per enquiry.
Questions about Google Ads management
How much does Google Ads management cost?
Our management fee is £275, £399 or £649 a month per website, depending on how much you spend on ads: up to £2,500, £10,000 or £25,000 a month. Your ad budget is on top of that and is paid directly to Google. There is no setup fee.
Is the ad budget included in the price?
No. The package price is our fee for managing the campaigns. Google charges your ad spend to the payment method on your own Google Ads account.
Who owns the Google Ads account?
You do. The account is in your name and we are given access to manage it. If you stop working with us, the account and its history stay with you.
Is there a contract or minimum term?
No. Management is rolling monthly with no fixed term.
How soon will I see results?
Ads can start showing as soon as campaigns go live. The first weeks are about learning which searches, ads and areas bring enquiries at a sensible cost, and we adjust the campaigns every week as that data comes in.
Can you guarantee leads or the top position on Google?
No. Nobody can honestly guarantee leads, sales or a set ad position. Results depend on your offer, budget, competition, website and how enquiries are handled. What we do promise is careful setup, proper tracking, weekly optimisation and a clear monthly report.
Which types of Google Ads do you run?
Search ads, which appear on Google when people search, and Display ads on other websites, including remarketing to people who have already visited your site.
Do I need a new website or landing page?
Not always. The page your ads send people to has a big effect on results, so it needs to load quickly, work well on a phone and make it easy to call or enquire. Landing pages are not part of the management fee. If you need one, we can quote for it through our website design service.
I already run Google Ads. Can you take it over?
Yes. We review your current account first, then take over the management. The account stays in your name.
Should I use Google Ads or SEO?
They do different jobs. Google Ads can bring enquiries soon after campaigns go live but stops when you stop paying. SEO takes longer to build but keeps working. Many businesses use both. Our guide to local SEO vs Google Ads explains the trade-offs.
Do you only work with businesses in Belfast, Glasgow and Liverpool?
No. They are the cities we focus on, but campaigns are managed online, so we work with businesses across the UK. Our registered office is in Glasgow.
Talk to us about Google Ads
Tell us what you sell, the areas you cover and roughly how much you plan to spend on ads each month. If you already run Google Ads, say so and we will review the account first.
Not sure which package fits? Leave it to us and we will recommend one.
