Company branding goes beyond just a logo; it encompasses the values, personality, and promise that a business conveys to its customers.
category:
services:
Design
Date:
team:
Designer - Tim Willson
Client
Project
Express Event Travel – Event Travel and Booking Website
Express Event Travel provides family-friendly coach travel from Belfast and Antrim to concerts, sporting events and major venues across Ireland.
Michael originally relied on a self-built GoDaddy website that did not reflect the quality or reputation of the business. The website was generating very few bookings, leaving the company heavily dependent on Facebook and other social media channels.
We designed and developed a clearer, more professional website that makes it easy for passengers to find upcoming events, view travel information and book their seats online.
The website now promotes travel to major events and venues, including concerts at the 3Arena, Croke Park and Aviva Stadium, with dedicated event listings and clear booking routes.
Key Features:
- Professional mobile-responsive website
- Dedicated event travel listings
- Clear online booking journey
- Belfast and Antrim departure information
- Event-specific content and imagery
- Frequently asked questions
- WhatsApp and direct contact options
- Search-friendly website structure
- Email subscription functionality
- Ongoing hosting and technical support
The Result:
The new website has changed the role the company’s online presence plays within the business.
Rather than relying almost entirely on social media to generate interest and bookings, the website now accounts for approximately 63% of Express Event Travel’s bookings.
Customers have a proper place to view upcoming trips and secure their seats, while Michael has a stronger and more dependable digital platform from which to promote future events.
