Company branding goes beyond just a logo; it encompasses the values, personality, and promise that a business conveys to its customers.
category:
Photography
services:
Photography, Branding,
Design
Design
Date:
November 22, 2023
team:
Photographer - Anna Lee
Designer - Tim Willson
Designer - Tim Willson
Client
Nicola McLaughlin Cosmetics
Project
Nicola McLaughlin Cosmetics – Website & E-commerce Rescue
The Challenge
Nicola came to us frustrated with her previous agency due to ongoing delays in booking setup and persistent e-commerce issues. Customers were unable to complete bookings or purchases online, directly impacting revenue and user experience.
Our Solution
Within two weeks, we:
- Identified and resolved the technical issues affecting the booking and e-commerce systems
- Fully restored all online product sales and appointment functionality
- Improved the reliability and performance of the site
Results & Impact
Since the fixes were implemented:
- Sales have increased by over 427%
- Bookings are up by over 346%
- The website is now stable, user-friendly, and fully functional across devices
What This Means for Nicola
Thanks to the streamlined setup and resolved functionality:
- Customers can now reliably purchase products and book services online
- The business is converting more visitors into paying customers
- Nicola has regained confidence in her digital platform
